Unlike conventional posters, digital windows display clear, bright images that draw more customers into your store. They’re also more efficient and easy update and maintain.
3 Benefits of Digital Signage Displays
1) Stopping Power
First and foremost, a prominent digital window display is essentially a large sign that can grab people’s attention as they’re walking by. Even better, you’re simply taking advantage of advertising real estate space and potential customers that are already there!
Because a digital display often includes motion graphics and other catchy elements, you have a better chance of causing people to look at your store. If you can get someone to stop for a moment to watch your display, they’re that much more likely to pop in.
2) Immediate Promotion Perception
One important aspect of any advertising strategy is the ability to test and optimize your messaging. Being able to quickly swap out the content on your pavement store’s digital window display is a huge advantage. Just think of all the different types of content you can display (either on a rotation or at different times):
- Branded graphics and messaging
- New promotions and sales
- Customer testimonials and profiles
- Different facets of the brand experience
- Product highlights/menu specials
Novelty is one of the most important ways to keep people engaged. In the online advertising world, there’s a term called “ad fatigue,” which is just what it sounds like: your audience has seen an ad so much that they’re tired of it and stop engaging. Because a digital window display features digital content, it’s easy to keep the content fresh and new as often as you’d like.
3) Store Traffic Increase
Yes, we know that the ultimate goal of many window displays is to get people to walk into your shop. Thankfully, a quality digital window display can help a great deal in drawing people in. Beyond just getting people’s attention, an attractive piece of digital display content can inform, entertain, or dazzle potential customers so they have a reason to enter your store and do business with you.
Whether it’s communicating the latest health guidelines so shoppers feel safe, highlighting a new piece of clothing that’s currently available, or zooming in on a mouth-watering limited-time special food item, a visually striking digital display can make. This is even more important during special times of year, where you can create event-themed messaging that resonates with your audience.
